The linear scales are OO, 1:76 and 1:87 for HO so HO dimensions will be 12.5% smaller. but the volume changes with the cube of the scale, HO will be 33% less volume so for the same model they do look a lot smaller. Some models, especially scenic stuff, is actually modelled at about 1:80 and sold into both markets. It all depends on what you are comparing against and how fastidious you are about accuracy. Remember rule 1; your layout, your rules.