During the '60s and '70s I like the Airfix boxarts compared to the other kits because they are more attractive. I feel the Monogram, Frog, Matchbox boxarts at that time are pale. Revell boxarts I may say is comparable to Airfix. Boxarts are important. They attract prospective buyers. I for one would buy the same kit with new boxing if I find the boxart interesting. Yes the photos of the finished models as boxarts are a letdown to me also. Of note also is the accuracy. I have kits whose boxarts have spurious markings and wrong camouflage colors.