Thank you for the informative replies everybody, indeed we have to factor in that also with the global driver, worker shortages and Covid restrictions continuing across the world, this is having ongoing effects on supply chains, all businesses will be looking for higher margins right now. Also credit to Hornby for allowing us to discuss this on their forum. I still feel that Hornby are missing out not having at least one digital set. But if the margins on the more resource intensive sets are risky in these times and fairly low it is less of a surprise. Have to think of it from a commercial not only hobbyist perspective. From what I have seen, the app control thing to me seems gimmicky more than for serious modellers - unless like DCC you can run more than 5 locomotives at the same time on the app.