With the rise of e-commerce and niche communities, there's still a demand, but you need to find the right platforms and strategies to tap into it. I do think targeted advertising could be key here. I've been dealing with ads for a few companies recently, and it's all about finding your audience. I use a tool called Adspy to see what kind of campaigns my competitors are running. It's pretty enlightening to see the strategies they implement, and it's been helpful to inspire my own campaigns. This might help you with your sales!