NWR-Gordon-4 Posted January 11, 2020 Share Posted January 11, 2020 Whilst searching eBay, I have come across several Airfix QUICK BUILD kits / sets, in boxes with the 'M&S' logo underneath the 'Airfix' logo. The boxes are black and light grey coloured, instead of the usual orange colour. Does anybody know why these versions exist? I don't go to M&S shops very often, but I when I have done, I have never seen these sold there. I assume the stock I have seen on eBay, was originally sold by M&S? I am just puzzled as to why they exisit and to why Hornby Hobbies have personalized these with the M&S logo on. If anyone knows why these exist, please comment below. Thank you. 😀 GNR-Gordon-4 (AF) Link to comment Share on other sites More sharing options...
Ratch Posted January 11, 2020 Share Posted January 11, 2020 Airfix have had a long standing trade relationship with M&S. Link to comment Share on other sites More sharing options...
NWR-Gordon-4 Posted January 11, 2020 Author Share Posted January 11, 2020 I see. Why personalize the boxes though in M&S bradning, so the kits can't be sold in other shops, apart from at M&S? GNR-Gordon-4 (HF) Link to comment Share on other sites More sharing options...
peebeep Posted January 11, 2020 Share Posted January 11, 2020 I see. Why personalize the boxes though in M&S bradning, so the kits can't be sold in other shops, apart from at M&S? Exclusive to M & S i.e. a deal with M & S exclusively for M & S. They've had similar tie-ups with Hobbycraft, plus we're all familiar with the Aldi/Lidl specials, but without the exclusive packaging. Link to comment Share on other sites More sharing options...
Ratch Posted January 11, 2020 Share Posted January 11, 2020 Here's an old one:Available exclusively to Marks & Spencer with unique transfers in 1979.http://www.aaamodels.co.uk/ATF/2140-4000_StMichael_Modelmaker_WW2_Fighters_1979_800.jpg Link to comment Share on other sites More sharing options...
NWR-Gordon-4 Posted January 12, 2020 Author Share Posted January 12, 2020 @Paul Brown and @Ratch Thank you both, for your information. 😀 Hornby Hobbies appears to have had exclusive products sold at M&S for a long time. In the Hornby model railways brand, exclusive Train Sets have sold at M&S with their logo on in the past, as well. It appears to be not exlusive to none of the brands that Hornby Hobbies own. GNR-Gordon-4 (AF) Link to comment Share on other sites More sharing options...
Russ1707821018 Posted January 13, 2020 Share Posted January 13, 2020 The original trade relationship that propelled Airfix into a phenomenon was with Woolworths if my memory serves me right. Airfix have been doing this a really long time, Link to comment Share on other sites More sharing options...
Sailorman Posted January 13, 2020 Share Posted January 13, 2020 You bet! I remember going with my mum to Woollies when I was 6 or 7 years old and drooling over the Airfix display ..... a shopping trip there meant a new series one kit for half a crown so thereabouts! (For the young'yuns ...... half a crown = 2 shillings sixpence ..... or in today's monopoly money = 25p)How times have changed! Link to comment Share on other sites More sharing options...
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