I live in a very rural area of western Kansas and even here airfix is available. i go to my local hobby lobby and presto. I have at least 12 airfix kits I can buy. I can buy anything else online via airfix or amazon or ebay. So even the most remote location is airfix territory. When it comes to the greatest and latest uber kits being built by the " superstars " of modeling, they have literally no impact on my building. If I want to build a kit of a matchbox, frog or airfix kit, I am going to build that kit. Yes it is a global brand. If it si sold in the most remote areas of North America, then yes it is a global brand.