Marto Posted September 13 Share Posted September 13 Not sure if others have noticed, but there is literally some sort of sale on every week here at Airfix. A Quick look at Hornby, Scalextric and Corgi shows similar promotions activities. Constant sales are normally a sign of a business in trouble, trying to raise cash and rid itself of excess stock to balance books/keep wolves/debt collectors at bay. This year has been pretty quiet on genuinely new mould announcements from Airfix. What do others think? Link to comment Share on other sites More sharing options...
modeling maniac Posted September 13 Share Posted September 13 I think it's just they have got too much stock left and just want them gone. Link to comment Share on other sites More sharing options...
Valhalla Posted September 13 Share Posted September 13 Possibly, but also too much stock left means they haven't met their sales forecast, but I'm sure everything is fine though. I'm not complaining about the sales. I'm doing my best to keep them afloat 🤣 Ian 1 Link to comment Share on other sites More sharing options...
Valhalla Posted September 13 Share Posted September 13 Then again, it's also a good sales ploy. Dropping prices encouraging folk to buy... when they probably don't really need to... Ian Link to comment Share on other sites More sharing options...
Ratch Posted September 13 Share Posted September 13 Anyone who reads their Annual and Periodic Reports know that Hornby have never been in profit. polaris.brighterir.com/public/hornby/news/rns/story/xjd157x It has to be turned around some time. Link to comment Share on other sites More sharing options...
Marto Posted September 14 Author Share Posted September 14 Thanks for that Ratch. If thats the case year in year out, who's keeping them in business? People do not invest in loss making activities (outside of football). Link to comment Share on other sites More sharing options...
Ratch Posted September 14 Share Posted September 14 The investors must think there's money to be made . . . eventually. Link to comment Share on other sites More sharing options...
Captain.Glumbo Posted Saturday at 14:43 Share Posted Saturday at 14:43 That was a very interesting read! £20m in stock is the main reason for all these sales as they try to reduce overstock. Also sounds like we will be getting non military airfix kits too as the new head of insights (poached from Lego) starts to make an impact Link to comment Share on other sites More sharing options...
Valhalla Posted Saturday at 19:06 Share Posted Saturday at 19:06 (edited) Better to invest and show a loss rather than show a profit, keeps the wolves from the door ... Did I say that out loud? ... Edited Saturday at 19:24 by Valhalla 2 Link to comment Share on other sites More sharing options...
john redman Posted Saturday at 20:19 Share Posted Saturday at 20:19 (edited) The issue is that they need to shift more units, it really is that simple. A tool doesn't cost any more if you sell 100,000 units off it than 50,000, and probably the head office overhead doesn't go up either. I think they are right to acknowledge that in the Airfix division there's not a lot of future selling WW2 subjects to ageing geezers. I don't know what else they should be making instead unfortunately. The model kit proposition has not changed a lot in 70 odd years, which seems weird considering how much else has. I am not sure what a new generation would build in larger numbers than they seem to now, but probably their phones, AI, 3D printing and something contemporary would come into it. The sales are usually on in-stock items only which suggests to me that they need to clear warehouse space for the next inbound shipment. Edited Saturday at 20:35 by john redman Link to comment Share on other sites More sharing options...
Andy-86521 Posted Sunday at 17:34 Share Posted Sunday at 17:34 22 hours ago, Valhalla said: Better to invest and show a loss rather than show a profit, keeps the wolves from the door ... Did I say that out loud? ... You only get Taxed on profit... Link to comment Share on other sites More sharing options...
LTSR_NSE Posted Sunday at 19:11 Share Posted Sunday at 19:11 Must be nice to be able to afford to ‘invest’ in a company that loses money simply to reduce your own tax bill. 🤦♂️ Link to comment Share on other sites More sharing options...
Marto Posted Sunday at 19:17 Author Share Posted Sunday at 19:17 (edited) 5 minutes ago, LTSR_NSE said: Must be nice to be able to afford to ‘invest’ in a company that loses money simply to reduce your own tax bill. 🤦♂️ Its a funny one isn't it. Clearly not doing well enough to have investors foaming at the lips so lets pretend we're forever skint to avoid paying tax! Edited Sunday at 19:17 by Marto 1 Link to comment Share on other sites More sharing options...
modeling maniac Posted Monday at 17:53 Share Posted Monday at 17:53 Cracking idea Marto, who else is in? 1 Link to comment Share on other sites More sharing options...
john redman Posted Tuesday at 11:41 Share Posted Tuesday at 11:41 When all's said and done, every time a company reports a loss, that was someone's money. Someone stumped up x million and what's now left of it is less than that. This can't go on indefinitely but it can go on until there are no investors left who can see a future. Things seem to have picked up last quarter, which is good. Link to comment Share on other sites More sharing options...
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